DIANE VON FURSTENBERG
This editorial captures the spirit of DVF’s “Riviera” collection, connecting inspiration and product to bring an editor’s experience and point of view straight to the reader.
bareminerals
In 2018, we relaunched the bareMinerals blog as a robust, SEO-driven editorial platform that could bring in new organic traffic, educate on product and beauty as a whole, and build brand love. This is a selection of stories I wrote for the platform, which drove unprecedented growth and a consistent lift in AOV among readers.
How to Clean up Your Makeup Bag (and Why You Should Do It - Stat!)
Vacation Glow, No Ticket Required
Good Risks, Good Habits (and Being Naughty) with Rosie Huntington-Whitely