IT COSMETICS
MANIFESTO + TAGLINE
The brief: Bring some real emotion back to a life-changing beauty brand via a fresh manifesto and tagline.
IT COSMETICS
SUN BLUSH LAUNCH
The ask: Capture the experience of a blush that’s 92% skincare — in words less boring than that.
DIANE VON FURSTENBERG
The assignment: Translate the brand for a new, millenial audience who associated Diane and her brand with their mothers’ generation.
Want more of this? Enter The New Wrap Dress Shop.
CLé DE PEAU Beauté
Focus: product naming and positioning
