TERRITORY FOODS

Agency: YummyColours

Territory needed to grow their meal service beyond workout buffs to professionals interested in health and diverse flavors. In collaboration with the YC team, I created a new brand tagline, relaunch campaign, tone of voice guide, and brand book. All of it gave context to the name “Territory” — and none of it used the phrase “delivered to your door.”

DIANE VON FURSTENBERG

While in-house at DVF Studio, we relaunched the shoe category with a new partner, and created this brand book to guide the journey.

bareminerals

In 2021, I oversaw the relaunch of the bareMinerals loyalty program, developing a more playful and personable name, identity and voice for the program.